Less than two weeks remain until the 2024 presidential election. While Elon Musk is making headlines with his million-dollar-a-day prize for swing-state voters (sign a petition, become a millionaire — interesting tactic and a possibly illegal one )… what you need to know about are the financial ripple effects this election could bring to your Chester NJ business. As a business owner, you have some skin in the election game. Putting your personal politics aside, it’s important to know how your business’s bottom line could be affected two weeks from now… A Trump-run administration will mean an extension of many things in the Tax Cuts and Jobs Act (TCJA) set to expire in 2025. This generally means lower tax rates across the board for businesses (especially in the area of corporate tax rates). Meanwhile, a Harris-headed administration will continue to support the current administration’s initiatives with the Inflation Reduction Act (IRA) and green energy incentives. This includes doubling the Research and Development Tax Credit for small businesses. I bring these things up to help you prepare (not stress). Whether tax cut or incentive, there are ways your business benefits. BUT… the smartest move you can make right now, regardless of which party comes out on top, is to sharpen your focus on profit. This is your best hedge against uncertainty and something you CAN control when other things are uncontrollable. Trimming the fat from inefficient practices is a start, but if you really want to maximize profits, you need to dial in on what matters most for keeping them flowing: sales. I suggest today that it might be time to go back to the drawing board with your sales strategies — at the very least to review them, especially if you’re having trouble converting people into paying customers. Ask the hard questions. Are the sales strategies you’re currently using really as effective as you think they are? Are you actually converting prospects into faithful customers?  It’s okay if your answers to these questions are no, or a quiet I don’t know. I’m here to help you find the way forward.