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Raise your hand if you feel like you’re living through a sales tax nightmare as we’re in the post-Black Friday and pre-Christmas window of chaos. (While I can’t see your raised hand, I can certainly feel it.)
We’re living in a historical moment: Procrastinating might have just worked to your advantage. While it goes against everything within me (and everything I encourage you toward in my writings), I’m handing you procrastinators the win today.
As you’re knee-deep in business holiday chaos right now, look no further than Santa for inspiration.
Black Friday may be for big corporations but small business Saturday might be for your Chester NJ business. Are you taking advantage of it?
It’s nice to know that, in the midst of so much division, Americans can still rally together around something – even if it’s just boxing. Over 60 million households Netflix-streamed the boxing match between Jake Paul and Mike Tyson that took place over the weekend.
Pause and take a collective exhale with me…
As I write this, election day is only hours away. I would tell you to remember to get out and vote, but, by the time you read this, you most likely have already checked that box (or, more accurately, colored in that circle). Stats are showing nearly half of those who voted in 2020 have already voted early.
It seems like the government thinks they have an endless supply of dollar bills, the way they like to throw our tax dollars around.
Less than two weeks remain until the 2024 presidential election. While Elon Musk is making headlines with his million-dollar-a-day prize for swing-state voters (sign a petition, become a millionaire — interesting tactic and a possibly illegal one )… what you need to know about are the financial ripple effects this election could bring to your Chester NJ business. As a business owner, you have some skin in the election game. Putting your personal politics aside, it’s important to know how your business’s bottom line could be affected two weeks from now… A Trump-run administration will mean an extension of many things in the Tax Cuts and Jobs Act (TCJA) set to expire in 2025. This generally means lower tax rates across the board for businesses (especially in the area of corporate tax rates). Meanwhile, a Harris-headed administration will continue to support the current administration’s initiatives with the Inflation Reduction Act (IRA) and green energy incentives. This includes doubling the Research and Development Tax Credit for small businesses. I bring these things up to help you prepare (not stress). Whether tax cut or incentive, there are ways your business benefits. BUT… the smartest move you can make right now, regardless of which party comes out on top, is to sharpen your focus on profit. This is your best hedge against uncertainty and something you CAN control when other things are uncontrollable. Trimming the fat from inefficient practices is a start, but if you really want to maximize profits, you need to dial in on what matters most for keeping them flowing: sales. I suggest today that it might be time to go back to the drawing board with your sales strategies — at the very least to review them, especially if you’re having trouble converting people into paying customers. Ask the hard questions. Are the sales strategies you’re currently using really as effective as you think they are? Are you actually converting prospects into faithful customers? It’s okay if your answers to these questions are no, or a quiet I don’t know. I’m here to help you find the way forward.
